For Laganja Estranja

  • Full, annual graphic and content revamp of website (2019, 2020)
  • Full SEO
  • Implemented auto-updating event calendar
  • Created web “newsroom” for press features
  • Wrote press releases
  • Constructed private, professional portfolio portal for casting and promotion
  • Video editing

For Karsten & Associates

  • Directed and coordinated marketing directive and policies to promose products and services
  • Identified value propositions and key messages for all of the company’s marketing campaigns
  • Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents
  • Analyzed third party performance data and investigated new growth opportunities
  • Independently devloped and implemented campaigns for email, online advertising, search engines and direct mail
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly

For the University of New Mexico

  • Created content for social accounts reaching over 160k users collectively
  • Researched industry related topics
  • Created and distributed content to advertise student services and event opportunities
  • Edited and proofread copy prior to publication
  • Monitored social media engagement
  • Coordinated with marketing, design and web teams
  • Considered analytics and adjusted strategies as necessary 

For the 2019 National Senior Games

  • Reported daily assignments on deadline
  • Produced photographic, video and written content daily
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