For The Weather Channel

• Led creative development and distribution of multimedia content reeaching tens of millions of users.
• Designed targeted engagement strategies for diverse audience groups across platforms.
• Managed cross functional colaboration to ensure seamless workflows for content production.
• Developed and distributed compelling news narratives and marketing assets for web and mobile apps.
• Produced and published high-impact content aligning with strategic goals and users needs.
• Maintained editorial calendars and ensured inter-departmental synchronization.
• Contributed creative assets to content creation workflows including voicovers, video editing and graphic design.

The gallery below showcases select samples of my writing for The Weather Channel's Morning Brief, a popular weekday email newsletter designed to engage audiences with weather updates, fun facts, stunning visuals and trivia.

For the University of New Mexico

• Created content for social accounts reaching over 160k users collectively
• Researched industry related topics
• Created and distributed content to advertise student services and event opportunities
• Edited and proofread copy prior to publication
• Monitored social media engagement
• Coordinated with marketing, design and web teams
• Considered analytics and adjusted strategies as necessary

For Karsten & Associates

• Directed and coordinated marketing directive and policies to promote products and services.
• Identified value propositions and key messages for all of the company’s marketing campaigns.
• Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
• Analyzed third party performance data and investigated new growth opportunities.
• Independently developed and implemented campaigns for email, online advertising, search engines and direct mail.
• Defined and tracked campaign effectiveness and adjusted strategies accordingly.

For Laganja Estranja

• Full, annual graphic and content revamp of website (2019, 2020).
  

• Full SEO.
• Implemented auto-updating event calendar.
• Created web “newsroom” for press features.
• Wrote press releases.
• Constructed private, professional portfolio portal for casting and promotion.
• Video editing.

Design advertising Laganja Estranja's 2020 show "Up In Smoke"

Album release social media graphics for Laganja Estranja's song "Poison Ivy"

Instagram reel showcasing merchandise offerings from Laganja Estranja's 2021 PRIDE collection. 

Web design for Laganja Estranja's 2019 brand and PR kit refresh.

For the 2019 National Senior Games

• Reported daily assignments on deadline.
• Produced photographic, video and written content daily.